Research in the Department of Marketing
The marketing faculty's dedication to research has propelled the department into both national and global prominence. According to the American Marketing Association's Marketing Doctoral Student Special Interest Group, The University of Mississippi was among the top 65 schools worldwide in terms of research publications with 20 publications appearing in the top six marketing journals between 2000 and 2007. This is especially impressive as there are several departments nationwide that are much larger than the department at Ole Miss. Our department ranked fifth globally for the number of articles published in the Journal of Retailing, ranking above such business schools as Harvard, and was ranked 14th for articles appearing in the Journal of the Academy of Marketing Science. Data since the study was completed will show that the Ole Miss marketing faculty has several additional publications in these journals. This research productivity benefits our students as they are being taught by a faculty that is looking the major changes in the business/marketing environment that will shape the next 10 to 20 years.
Recent Research Publications
by Current Faculty Members
Dr. Bahram Alidaee
Alidaee, B. & Wang, H. (in press, 2016). A Note on Heuristic Approach Based on UBQP Formulation of the Maximum Diversity Problem. Journal of Operational Research Society.
Alidaee, B., Wang, H., & Sloan, H. (2015). A Unified Framework for Integer Programming Formulation of Graph Matching Problems. Journal of Advances in Management Science & Information Systems, 1, 8-33.
Li, H. & Alidaee, B. (in press, 2015). Tabu Search for Solving the Black-and-White Travelling Salesman Problem. Journal of The Operational Research Society.
Wang, H., Alidaee, B., Wang, W., & Ning, W. (2014). Critical Infrastructure Management for Telecommunication Networks. International Journal of Knowledge and System Sciences, 5 (1), 1-13.
Kethley, B., Alidaee, B., & Wang, H. (2014). Single machine scheduling to minimize a modified total late work function with multiple due dates. Production & Manufacturing Research, 2 (1), 624-640.
Wang, H., Huo, D., & Alidaee, B. (2014). Position Unmanned Aerial Vehicles in the Mobile Ad Hoc Network. Journal of Intelligent and Robotic Systems, 74, 455-464.
Alidaee, B. (2014). Zero Duality Gap in Surrogate Constraint Optimization: A Concise Review of Models. European Journal of Operational Research, 232, 241-248.
Alidaee, B. & Li, H. (2014). Parallel Machine Selection and Job Scheduling to Minimize Sum of Machine Holding Cost, Total Machine Time Costs, and Total Tardiness Costs. IEEE Transactions on Automation Science and Engineering, 11 (1), 294-301.
Wang, H., Alidaee, B., & Wang, W. (2012). Critical Infrastructure Management for Telecommunication Networks. Lecture Notes in Computer Science, 7669, 493-501.
Alidaee, B. & Wang, H. (2012). On the integer programming formulation of production scheduling optimization algorithm for the hot rolling processes. International Journal of Production Research, 50 (20), 6036-6039.
Alidaee, B. & Wang, H. (2012). On Zero Duality Gap in Surrogate Constraint Optimization: The Case of Rational-Valued Functions of Constraints. Applied Mathematical Modeling, 36, 4218-4226.
Dr. Victoria Bush
Howie, K., Yang, L., Vitell, S., Bush, V., & Vorhies, D. (in press, 2016). Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial. Journal of Business Ethics.
Bush, V., Hybnerova, K., & Yang, L. (2015). Consumer Ambivalence toward Salespeople: An investigation of influence tactics. Journal of Marketing Theory & Practice.
Bush, V., Bush, A., Oakley, J., & Cicala, J. (2015). The Sales Profession as a Subculture: Implications for Ethical Decision Making. Journal of Business Ethics.
Bush, V., Bush, A., Oakley, J., & Sicala, J. (2014). Formulating Undergraduate Student Expectations for Better Career Development in Sales: A Socialization Perspective. Journal of Marketing Education.
Bush, V., King, R., & Racherla, P. (2014). What we know and don't know about electronic word-of-mouth: A systematic review and synthesis of the literature. Journal of Interactive Marketing.
Bush, V., Smith, R., & Bush, A. (2013). Ethical Dilemmas and Emergent Values Encountered by Working College Students: Implications for Marketing Educators. Journal of Marketing Education, 35 (2), 107-118.
Dr. Melissa Cinelli
Cinelli, M. D. & Yang, L. (in press, 2016). The Role of Implicit Theories in Evaluations of Plus Size Advertising. Journal of Advertising.
Clarkson, J., Janiszewski, C., & Cinelli, M. D. (2013). The Desire for Consumption Knowledge. Journal of Consumer Research, 39 (6), 1313-1329.
Dr. Sam Cousley
Robinson, R. K., Fairclough, S. J., Nichols, D. L., & Cousley, S. (2013). In Sickness and in Health: Implications for Employers when Bipolar Disorders and Protected Disabilities. Employee Responsibilities and Rights Journal, 25 (4), 277-292.
Dr. David Gligor
Gligor, D. M. (in press, 2016). Identifying the Dimensions of Logistics Service Quality in an Online B2C Context. Journal of Transportation Management.
Maloni, M., Gligor, D. M., & Lagoudis, I. (in press, 2016). Linking Ocean Container Carrier Capabilities to Shipper-Carrier Relationships: A Case Study. Maritime Policy and Management.
Gligor, D. M., Esmark, C., & Golgeci, I. (in press, 2015). Building International Business Theory: A Grounded Theory Approach. Journal of International Business Studies.
Rivera, L., Gligor, D. M., & Sheffi, Y. (in press, 2015). The Benefits of Logistics Clustering. International Journal of Physical Distribution & Logistics Management.
Gligor, D. M. & Holcomb, M. (in press, 2015). The Role of Logistics Alliance Orientation on Forming the Alliance Structure. Journal of Transportation Management.
Gligor, D. M. (in press, 2015). The Role of Supply Chain Agility in Achieving Supply Chain Fit. Decision Sciences.
Gligor, D. M. & Esmark, C. (2015). Supply Chain Friends: The Good, the Bad, and the Ugly. Business Horizons, 58 (5).
Gligor, D. M., Esmark, C., & Holcomb, M. (2015). Performance Outcomes of Supply Chain Agility: When Should You be Agile? Journal of Operations Management, 33.
Russo, I., Gligor, D. M., & Autry, C. (in press, 2015). To be or not to be (loyal): is there a recipe for customer loyalty in the b2b context? Journal of Business Research.
Gligor, D. M. & Holcomb, M. (2014). Antecedents and Consequences of Integrating Logistics Capabilities across the Supply Chain. Transportation Journal, 52 (2).
Gligor, D. M. (2014). A Cross-Disciplinary Examination of Firm Orientations' Performance Outcomes: The Role of Supply Chain Flexibility. Journal of Business Logistics, 35 (4).
Gligor, D. M. & Holcomb, M. (2014). The Road to Supply Chain Agility: Examining the Role of Logistics Capabilities. International Journal of Logistics Management, 25 (1).
Gligor, D. M. (2014). The Role of Demand Management in Achieving Supply Chain Agility. Supply Chain Management: An International Journal, 19 (5/6).
Gligor, D. M., Holcomb, M., & Stank, T. (2013). The Concept of Supply Chain Agility: Conceptualization and Scale Development. Journal of Business Logistics, 34 (2).
Maloni, M., Paul, J., & Gligor, D. M. (2013). Achieving Carrier-Shipper Equity with Ocean Vessel Slow Steaming. Maritime Economics & Logistics, 15 (1).
Thornton, L., Ben Brik, A., Autry, C., & Gligor, D. M. (2013). Does Socially Responsible Supplier Selection Pay Off for Customer Firms? A Cross-cultural Comparison. Journal of Supply Chain Management, 49 (3).
Gligor, D. M. & Holcomb, M. (2013). The Role of Personal Relationships in Supply Chains: An Exploration of Buyers and Suppliers of Logistics Services. International Journal of Logistics Management, 24 (3).
Gligor, D. M. & Holcomb, M. (2012). Antecedents and Consequences of Supply Chain Agility: Establishing the Link to Firm Performance. Journal of Business Logistics, 33 (4).
Dr. Saim Kashmiri
Kashmiri, S. & Mahajan, V. (in press, 2016). Values that Shape Marketing Decisions: Influence of CEOs' Political Ideologies on Innovation Proclivity, Shareholder Value, and Risk. Journal of Marketing Research.
Kashmiri, S., Nicol, C. D., & Hsu, L. (in press, 2016). Birds of a feather: Intra-industry Spillover of the Target Customer Data Breach and the Shielding Role of IT, Marketing, and CSR. Journal of the Academy of Marketing Science.
Kashmiri, S. & Brower, J. (2016). Oops! I did it again: Effect of Corporate Governance and Top Management Team Characteristics on the Likelihood of Product-Harm Crises. Journal of Business Research, doi: doi:10.1016/j.jbusres.2015.06.019.
Kashmiri, S. & Mahajan, V. (2015). The name's the game: Does marketing impact the value of corporate name changes? Journal of Business Research, 68 (2), 281-290.
Kashmiri, S. & Mahajan, V. (2014). Beating the recession blues: Exploring the link between family ownership, strategic behavior, and firm performance during recessions. International Journal of Research in Marketing, 31 (1), 78-93.
Kashmiri, S. & Mahajan, V. (2014). A rose by any other name: Are family firms named after their founding families rewarded more for their new product introductions? Journal of Business Ethics, 124 (1), 81-99.
Dr. Chris Newman
Newman, C. L., Howlett, E., & Burton, S. (2016). Effects of Objective and Evaluative Front-of-Package Cues on Food Evaluation and Choice: The Moderating Influence of Comparative and Non-Comparative Processing Contexts. Journal of Consumer Research, 42 (5), 749-766.
Hieke, S. & Newman, C. L. (2015). The Effects of Nutrition Label Comparison Baselines on Consumers' Food Choices. Journal of Consumer Affairs, 49 (3), 613-626.
Burton, S., Cook, L. A., Howlett, E., & Newman, C. L. (2015). Broken Halos and Shattered Horns: Overcoming the Biasing Effects of Prior Expectations Through Objective Information Disclosure. Journal of the Academy of Marketing Science, 43 (2), 240-256.
Newman, C. L., Howlett, E., & Burton, S. (2014). Implications of Fast Food Restaurant Concentration for Preschool-Aged Childhood Obesity (Lead Article). Journal of Business Research, 67 (8), 1573-1580.
Newman, C. L., Turri, A. M., Howlett, E., & Stokes, A. (2014). Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems. Journal of Macromarketing, 34 (4), 505-519.
Newman, C. L., Howlett, E., & Burton, S. (2014). Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer and Retail Store Benefits. Journal of Retailing, 90 (1), 13-26.
Lee, E. M., Park, S., Rapert, M., & Newman, C. L. (2012). Does Perceived Consumer Fit Matter in Corporate Social Responsibility Issues? Journal of Business Research, 65 (11), 1558-1564.
Newman, C. L., Howlett, E., Burton, S., Kozup, J., & Tangari, A. (2012). The Influence of Consumer Concern About Global Climate Change on Framing Effects for Environmental Sustainability Messages. International Journal of Advertising, 31 (3), 511-528.
Howlett, E., Burton, S., Newman, C. L., & Faupel, M. (2012). The Positive Influence of State Agricultural Marketing Programs on Adults' Fruit and Vegetable Consumption. American Journal of Health Promotion, 27 (1), 17-20.
Martin, D., Howell, R. T., Newman, C. L., & Martin, K. (2012). EventServ Short: Validation of a Brief Measure of Customer Satisfaction with Special Event Services. Journal of Service Theory and Practice, 22 (4), 386-398.
Dr. Cesar Rego
Osterman, C. & Rego, C. (in press, 2016). A k-level data structure for large-scale traveling salesman problems. Annals of Operations Research., doi: 10.1007/s10479-016-2159-7.
Cao, B., Glover, F., & Rego, C. (2015). A Tabu Search Algorithm for Cohesive Clustering Problems. Journal of Heuristics, 21 (4), 457-477, doi: 10.1007/s10732-015-9285-2.
Rego, C., Gamboa, D., & Glover, F. (in press, 2015). Doubly-Rooted Stem-and-Cycle Ejection Chain Algorithm for the Asymmetric Traveling Salesman Problem. Networks.
Nakagawa, Y., James, R. J., Rego, C., & Edirisinghe, C. (2014). Entropy-based Optimization of Nonlinear Separable Discrete Decision Models. Management Science, 60 (3), 695-707.
Hardin, J., Beck, A., Furman, K., Hanna, A., Rader, D., C. Rego (2012). Recommendations for an Undergraduate Curriculum at the Interface of Operations Research and Computer Science. INFORMS Transactions on Education, 12 (3), 117-123, doi: http://dx.doi.org/10.1287/ited.1110.0080.
Dr. Hugh Sloan
Alidaee, B., Wang, H., & Sloan, H. (2015). A Unified Framework for Integer Programming Formulation of Graph Matching Problems. Journal of Advances in Management Science & Information Systems (1), 8-33.
Dr. Rachel Smith
Smith, R. K., Deitz, G., Royne, M. B., Hansen, J. D., & Grunhagen, M. (in press, 2013). Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States. Journal of Business Research, 66 (3), 328-335.
Bush, V. & Smith, R. K. (2013). Ethical Dilemmas and Emergent Values Encountered by Working College Students. Journal of Marketing Education, 35 (2), 107-118.
Smith, R. K. (2013). New Opportunities for a Professional Services Firm: Building a Brand and Developing a Marketing Strategy. Marketing Education Review, 23 (3), 281-286.
Dr. Neil Southern
Cosenza, R. M., Southern, R. N., Cosenza, T. A., & Wilson, J. W. (2013). An Analysis of Professional Drivers and Owner Operators Using Importance/Performance Methods. Journal of Transportation Management, 23 (2), 57-70.
Dr. Scott Vitell
Vitell, S. J., King, R. A., Howie, K., Toti, J., Albert, L., Encarnación Ramos Hidalgo, University of Seville, Spainnsouthern Omneya Yacout, Alexandria University, Egypt (2016). Spirituality, Moral Identity and Consumer Ethics: A Multi-Cultural Study. Journal of Business Ethics, 139, 147-160.
Vitell, S. J., Rodriguez Rad, C. J., & Ramos-Hidalgo, E. (in press, 2016). A Spanish Perspective of the Impact of Religiosity and Spirituality on Consumer Ethics. Business Ethics: A European Review.
Gentina, E., Shrum, L.J., Lowrey, T. M., Vitell, S. J., & Rose, G. M. (in press, 2016). An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power and Materialism. Journal of Business Ethics.
Howie, K. M., Yang, L., Vitell, S. J., Bush, V., & Vorhies, D. (in press, 2016). Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial. Journal of Business Ethics.
Vitell, S. J. (2015). A case for consumer social responsibility (CnSR): Including a selected review of consumer ethics/social responsibility research. Journal of Business Ethics, 130 (4), 767-774.
Gentina, E., Rose, G. M., & Vitell, S. J. (in press, 2015). Ethics during Adolescence: A Social Networks Perspective. Journal of Business Ethics.
Vitell, S. J., King, R. A., Howie, K., Toti, J., Albert, L., Encarnación Ramos Hidalgo, University of Seville, Spain Omneya Yacout, Alexandria University, Egypt (in press, 2015). Spirituality, Moral Identity and Consumer Ethics: A Multi-Cultural Study. Journal of Business Ethics.
Vitell, S. J., King, R. A., & Singh, J. J. (2013). A special emphasis and look at the emotional side of ethical decision-making. AMS Review, 3 (1), 74-85.
Singhapakdi, A., Vitell, S. J., Lee, D., Nisius, A. M., & Yu, G. B. (2013). The Influence of Love of Money and Religiosity on Ethical Decision-Making in Marketing. Journal of Business Ethics, 114 (1), 183-191.
Dr. Douglas Vorhies
Howie, K., Yang, L., Vitell, S., Bush, V., & Vorhies, D. W. (in press, 2015). Cause-Related Marketing with Consumer Participation and the Reactance Response. Journal of Business Ethics.
Im, S., Vorhies, D. W., Kim, N., & Heiman, B. (in press, 2015). How Knowledge Management Capabilities Help Leverage Knowledge Resources and Strategic Orientation for New Product Advantages in B2B High-Technology Firms. Journal of Business to Business Marketing.
Kumar, M., Townsend, J., & Vorhies, D. W. (2014). Enhancing Relationships with Brands using Product Design. Journal of Product Innovation Management.
Morgan, N. A., Katsikeas, C., & Vorhies, D. W. (2012). Export Marketing Strategy Implementation, Export Marketing Capabilities, and Export Venture Performance. Journal of the Academy of Marketing Science, 40 (2), 271-289.
Dr. Kathleen Wachter
Kim, Y., Kim, D., & Wachter, K. (in press, 2013). A Study of Mobile User Engagement (MoEN): Engagement Motivations, Perceived Value, Satisfaction, and Continued Engagement. Decision Support Systems.
Dr. Allyn White
Bacile, T., Hofacker, C., & White, A. (2014). Emerging Challenges in Social Media: Service as Marketing Communication Signals. International Journal of Integrated Marketing Communications, 6 (1), 34-51.