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Research in the Department of Marketing

The marketing faculty's dedication to research has propelled the department into both national and global prominence. According to the American Marketing Association's  Marketing Doctoral Student Special Interest Group, The University of Mississippi was among the top 65 schools worldwide in terms of research publications with 20 publications appearing in the top six marketing journals between 2000 and 2007. This is especially impressive as there are several departments nationwide that are much larger than the department at Ole Miss. Our department ranked fifth globally for the number of articles published in the Journal of Retailing, ranking above such business schools as Harvard, and was ranked 14th for articles appearing in the Journal of the Academy of Marketing Science. Data since the study was completed will show that the Ole Miss marketing faculty has several additional publications in these journals. This research productivity benefits our students as they are being taught by a faculty that is looking the major changes in the business/marketing environment that will shape the next 10 to 20 years.


 Dr. Bahram Alidaee

Wang, H. & Alidaee, B. (in press, 2018).  Effective Heuristic for Large-Scale Unrelated Parallel Machines Scheduling Problems.  Omega: The International Journal of Management Science.  

Wang, H. & Alidaee, B. (in press, 2018).  Unrelated Parallel Machine Selection and Job Scheduling with the Objective of Minimizing Total Workload and Machine Fixed Costs.  IEEE Transactions on Automation Science and Engineering.

Alidaee, B. & Wang, H. (2017).  A Note on Heuristic Approach Based on UBQP Formulation of the Maximum Diversity Problem.  Journal of Operational Research Society, 68, 102-110.  

Alidaee, B., Sloan, H., & Wang, H. (2017).  Simple and Fast Novel Diversification Approach for the UBQP Based on Sequential Improvement Local Search.  Computers & Industrial Engineering, 111, 164-175.  

Alidaee, B., Wang, H., Ramalingam, V., & Kethley, B. (in press, 2017).  Computational experiment of critical event tabu search for the general integer multidimensional knapsack problem.  Annals of Operations Research.

Li, H. & Alidaee, B. (2016).  Tabu Search for Solving the Black-and-White Travelling Salesman Problem.  Journal of Operational Research Society, 67, 1061-1079.  

Alidaee, B., Wang, H., & Sloan, H. (2015).  A Unified Framework for Integer Programming Formulation of Graph Matching Problems.  Journal of Advances in Management Science & Information Systems, 1, 8-33.

Wang, H., Huo, D., & Alidaee, B. (2014).  Position Unmanned Aerial Vehicles in the Mobile Ad Hoc Network.  Journal of Intelligent and Robotic Systems, 74, 455-464.

Wang, H., Alidaee, B., Wang, W., & Ning, W. (2014).  Critical Infrastructure Management for Telecommunication Networks.  International Journal of Knowledge and System Sciences, 5 (1), 1-13.

Alidaee, B. (2014).  Zero Duality Gap in Surrogate Constraint Optimization: A Concise Review of Models.  European Journal of Operational Research, 232, 241-248.  

Kethley, B., Alidaee, B., & Wang, H. (2014).  Single machine scheduling to minimize a modified total late work function with multiple due dates.  Production & Manufacturing Research, 2 (1), 624-640.

Alidaee, B. & Li, H. (2014).  Parallel Machine Selection and Job Scheduling to Minimize Sum of Machine Holding Cost, Total Machine Time Costs, and Total Tardiness Costs.  IEEE Transactions on Automation Science and Engineering, 11 (1), 294-301.


 Dr. Victoria Bush

Howie, K., Yang, L., Vitell, S., Bush, V., & Vorhies, D. (2018).  Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial.  Journal of Business Ethics, 147 (3), 679-692.  

Yang, L., Vitell, S., & Bush, V. (2017).  Unethically Keeping the Changes While Demeaning the Act.  Journal of Consumer Marketing, 34 (1), 11-19.  

Hill, K., Bush, V., King, R., & Vorhies, D. (2017).  Performing Under Pressure: Winning Customers Through Improvisation in Team Selling.  Journal of Relationship Marketing, 16 (4), 227-244.

Bush, V., Bush, A., Oakley, J., & Cicala, J. (2017).  The Sales Profession as a Subculture: Implications for Ethical Decision Making.  Journal of Business Ethics, 142 (3), 549-565.  

Bush, V., Hybnerova, K., & Yang, L. (2015).  Consumer Ambivalence toward Salespeople: An investigation of influence tactics.  Journal of Marketing Theory & Practice.

Bush, V., Bush, A., Oakley, J., & cicala, J. (2014).  Formulating Undergraduate Student Expectations for Better Career Development in Sales: A Socialization Perspective.  Journal of Marketing Education.

Bush, V., King, R., & Racherla, P. (2014).  What we know and don't know about electronic word-of-mouth: A systematic review and synthesis of the literature.  Journal of Interactive Marketing.


 Dr. Melissa Cinelli

Cinelli, M. D., White, A., & Locander, J. (in press, 2018).  Are Conservatives always conservative? Political ideology and consumer decision-making.  Journal of Marketing Behavior.

Newman, C., Cinelli, M. D., Vorhies, D., & Folse, J. G. (in press, 2018).  The Dark Side of Exclusive Promotions: Benefitting a Few at the Expense of Many?  Journal of the Academy of Marketing Science.  

Zhang, C., Kashmiri, S., & Cinelli, M. D. (in press, 2017).  How Does Brand Age Influence Consumers' Attitudes to a Firm's Unethical Behaviors?  Journal of Business Ethics.  

Cinelli, M. D. & Yang, L. (2016).  The Role of Implicit Theories in Evaluations of Plus Size Advertising.  Journal of Advertising, 45 (4), 472-481.  


 Dr. Sam Cousley

Robinson, R. K., Fairclough, S. J., Nichols, D. L., & Cousley, S. (2013).  In Sickness and in Health: Implications for Employers when Bipolar Disorders and Protected Disabilities.   Employee Responsibilities and Rights Journal, 25 (4), 277-292.


 Dr. Cong Feng

Feng, C. & Sivakumar, K. (2016).  The Role of Collaboration in Service Innovation across Manufacturing and Service Sectors.  INFORMS: Service Science, 8 (3), 263-281.

Feng, C., Fay, S., & Sivakumar, K. (2016).  Overbidding in Electronic Auctions: Factors Influencing the Propensity to Overbid and the Magnitude of Overbidding.  Journal of the Academy of Marketing Science, 44 (2), 241-260.  

Feng, C. & Fay, S. (2016).  Inferring Salesperson Capability Using Stochastic Frontier Analysis.  Journal of Personal Selling & Sales Management, 36 (3), 294-306.  

Fay, S., Xie, J., & Feng, C. (2015).  The Effect of Probabilistic Selling on the Optimal Product Mix.  Journal of Retailing, 91 (3), 451-467.  


 Dr. David Gligor

Russo, I., Confente, I., Gligor, D. M., & Cobelli, N. (in press, 2018).  A Roadmap for Applying Qualitative Comparative Analysis in Supply Chain Research: The Reverse Supply Chain Case.  International Journal of Physical Distribution & Logistics Management.

Tan, A. & Gligor, D. M. (in press, 2018).  A decision-making framework for inventory positioning in an omnichannel business environment.  International Journal of Information Systems and Supply Chain Management.

Feizabadi, J., Maloni, M., & Gligor, D. M. (in press, 2018).  Benchmarking the Triple-A Supply Chain: Orchestrating Agility, Adaptability, and Performance.  Benchmarking: An international journal.

Gligor, D. M. (in press, 2018).  Performance implications of the fit between suppliers' flexibility and their customers' expected flexibility: A dyadic examination.  Journal of Operations Management.  

Gligor, D. M., Tan, A., & Nguyen, T. (in press, 2018).  The obstacles to cold chain implementation in developing countries: Insights from Vietnam.  International Journal of Logistics Management.

Maloni, M., Campbell, S., & Gligor, D. M. (in press, 2017).  Exploring the effects of workforce level on supply chain job satisfaction and industry commitment.  International Journal of Logistics Management.

Gligor, D. M. (in press, 2017).  Re-examining Supply Chain Fit: An assessment of moderating factors.  Journal of Business Logistics.

Russo, I., Confente, I., Gligor, D. M., & Cobelli, N. (in press, 2017).  The combined effect of product returns experience and switching costs on B2B customer re-purchase intent.  Journal of Business & Industrial Marketing.

Golceci, I. & Gligor, D. M. (in press, 2017).  The interplay between key marketing and supply chain management capabilities: The role of integrative mechanisms.  Journal of Business & Industrial Marketing.

Gligor, D. M., Holcomb, M., & Feizabadi, J. (2016).  An Exploration of the Strategic Antecedents of Firm Supply Chain Agility: The Role of a Firm's Orientations.  International Journal of Production Economics.

Gligor, D. M. (2016).  Identifying the Dimensions of Logistics Service Quality in an Online B2C Context.  Journal of Transportation Management.

Maloni, M., Gligor, D. M., & Lagoudis, I. (2016).  Linking Ocean Container Carrier Capabilities to Shipper-Carrier Relationships: A Case Study.  Maritime Policy and Management.

Rivera, L., Gligor, D. M., & Sheffi, Y. (in press, 2016).  The Benefits of Logistics Clustering.  International Journal of Physical Distribution & Logistics Management.

Gligor, D. M. (in press, 2016).  The Role of Supply Chain Agility in Achieving Supply Chain Fit.  Decision Sciences.  

Gligor, D. M. & E., C. (2015).  Supply Chain Friends: The Good, the Bad, and the Ugly.  Business Horizons, 58 (5).

Gligor, D. M., E., C., & Holcomb, M. (2015).  Performance Outcomes of Supply Chain Agility: When Should You be Agile?  Journal of Operations Management, 33.  

Gligor, D. M., E., C., & Golgeci, I. (in press, 2015).  Building International Business Theory: A Grounded Theory Approach.  Journal of International Business Studies.  

Gligor, D. M. (in press, 2015).  Supply Chain Agility: Insights from Military and Sports Science.  Supply Chain Quarterly.

Russo, I., Confente, I., Gligor, D. M., & Autry, C. (in press, 2015).  To be or not to be (loyal): is there a recipe for customer loyalty in the b2b context?  Journal of Business Research.  

Gligor, D. M. & Holcomb, M. (2014).  Antecedents and Consequences of Integrating Logistics Capabilities across the Supply Chain.  Transportation Journal, 52 (2).

Gligor, D. M. (2014).  A Cross-Disciplinary Examination of Firm Orientations' Performance Outcomes: The Role of Supply Chain Flexibility.  Journal of Business Logistics, 35 (4).

Gligor, D. M. & Holcomb, M. (2014).  The Road to Supply Chain Agility: Examining the Role of Logistics Capabilities.  International Journal of Logistics Management, 25 (1).

Gligor, D. M. (2014).  The Role of Demand Management in Achieving Supply Chain Agility.  Supply Chain Management: An International Journal, 19 (5/6).

Gligor, D. M. & Holcomb, M. (in press, 2014).  The Role of Logistics Alliance Orientation on Forming the Alliance Structure.  Journal of Transportation Management.

Maloni, M., Paul, J., & Gligor, D. M. (2013).  Achieving Carrier-Shipper Equity with Ocean Vessel Slow Steaming.   Maritime Economics & Logistics, 15 (1).


 Dr. Saim Kashmiri

Kashmiri, S., Nicol, C. D., & Hsu, L. (2017).  Birds of a feather: Intra-industry Spillover of the Target Customer Data Breach and the Shielding Role of IT, Marketing, and CSR.  Journal of the Academy of Marketing Science., doi: 10.1007/s11747-016-0486-5.  ]

Zhang, C., Kashmiri, S., & Cinelli, M. (in press, 2017).  How Does Brand Age Influence Consumer Attitudes toward a Firm's Unethical Behavior?  Journal of Business Ethics.  

Kashmiri, S., Nicol, C. D., & Arora, S. (2017).  Me, myself, and I: Influence of CEO narcissism on firms' innovation strategy and the likelihood of product-harm crises.  Journal of the Academy of Marketing Science.  

Brower, J., Kashmiri, S., & Mahajan, V. (2017).  Signaling Virtue: Does Firm Corporate Social Performance Trajectory Moderate the Social Performance–Financial Performance Relationship?  Journal of Business Research.  

Kashmiri, S. & Mahajan, V. (2017).  Values that Shape Marketing Decisions: Influence of CEOs' Political Ideologies on Innovation Proclivity, Shareholder Value, and Risk.  Journal of Marketing Research.  

Kashmiri, S. & Brower, J. (2016).  Oops! I did it again: Effect of Corporate Governance and Top Management Team Characteristics on the Likelihood of Product-Harm Crises.  Journal of Business Research., doi: doi:10.1016/j.jbusres.2015.06.019.  

Kashmiri, S. & Mahajan, V. (2015).  The name's the game: Does marketing impact the value of corporate name changes?  Journal of Business Research, 68 (2), 281-290.  

Kashmiri, S. & Mahajan, V. (2014).  Beating the recession blues: Exploring the link between family ownership, strategic behavior, and firm performance during recessions.  International Journal of Research in Marketing, 31 (1), 78-93.  

Kashmiri, S. & Mahajan, V. (2014).  A rose by any other name: Are family firms named after their founding families rewarded more for their new product introductions?  Journal of Business Ethics, 124 (1), 81-99.  


 Dr. Chris Newman

Newman, C. L., Burton, S., Andrews, J. C., Netemeyer, R. G., & Kees, J. (2018).  Marketers' Use of Alternative Front-of-Package Nutrition Symbols: An Examination of Effects on Product Evaluations.  Journal of the Academy of Marketing Science, 46 (3), 453-476.  

Newman, C. L., Wachter, K., & White, A. (2018).  Bricks or Clicks? Understanding Consumer Use of Retail Mobile Apps.  Journal of Services Marketing, 32 (2), 211-222.

Newman, C. L., Cinelli, M. D., Vorhies, D. W., & Folse, J. G. (in press, 2018).  Benefitting a Few at the Expense of Many? Exclusive Promotions and Their Impact on Untargeted Customers.  Journal of the Academy of Marketing Science.  

Berry, C., Burton, S., Howlett, E., & Newman, C. L. (in press, 2018).  Counterbalancing Effects of Calorie Labeling: Why Menu Calorie Labeling Alone May Not Affect Average Calories Ordered.  Journal of Public Policy and Marketing.  

Newman, C. L., Howlett, E., & Burton, S. (2017).  Front-of-Package Nutrition Labeling: Which Labels Benefit Consumers the Most and Why Do They Help?  Rutgers Business Review, 2 (1), 49-55.

Newman, C. L., Howlett, E., & Burton, S. (2016).  Effects of Objective and Evaluative Front-of-Package Cues on Food Evaluation and Choice: The Moderating Influence of Comparative and Non-Comparative Processing Contexts.  Journal of Consumer Research, 42 (5), 749-766.  

Hieke, S. & Newman, C. L. (2015).  The Effects of Nutrition Label Comparison Baselines on Consumers' Food Choices.  Journal of Consumer Affairs, 49 (3), 613-626.

Burton, S., Cook, L. A., Howlett, E., & Newman, C. L. (2015).  Broken Halos and Shattered Horns: Overcoming the Biasing Effects of Prior Expectations Through Objective Information Disclosure.  Journal of the Academy of Marketing Science, 43 (2), 240-256.  

Newman, C. L., Howlett, E., & Burton, S. (2014).  Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer and Retail Store Benefits.  Journal of Retailing, 90 (1), 13-26.  

Newman, C. L., Howlett, E., & Burton, S. (2014).  Implications of Fast Food Restaurant Concentration for Preschool-Aged Childhood Obesity (Lead Article).  Journal of Business Research, 67 (8), 1573-1580.  

Newman, C. L., Turri, A. M., Howlett, E., & Stokes, A. (2014).  Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems.  Journal of Macromarketing, 34 (4), 505-519.  


 Dr. Cesar Rego

Ablanedo-Rosas, J. H. & Rego, C. (2018).  Assessing Algorithmic Performance by Frontier Analysis: A DEA Approach.  International Journal of Applied Metaheuristic Computing, 9 (1), 78-94.

Yinhao, L., Cao, B., Rego, C., & Glover, F. (2018).  A Tabu Search based clustering algorithm and its parallel implementation on Spark.  Applied Soft Computing, 63, 97-109.

Glover, F. & Rego, C. (2018).  New Assignment-Based Neighborhoods for Traveling Salesman and Routing Problems.  Networks, 61 (3), 170-187.

Riley, C. L. & Rego, C. (in press, 2018).  Intensification, Diversification, and Learning via Relaxation Adaptive Memory Programming: Intensification, Diversification, and Learning via Relaxation Adaptive Memory Programming: A Case Study on Resource Constrained Project Scheduling.  Journal of Heuristics.

Glover, F. & Rego, C. (2017).  New Relationships for Multi-Neighborhood Search for the Minimum Linear Arrangement Problem.  Journal of Discrete Algorithms, 46, 16-24.

Rego, C., Gamboa, D., & Glover, F. (2016).  Doubly-Rooted Stem-and-Cycle Ejection Chain Algorithm for the Asymmetric Traveling Salesman Problem.  Networks, 68 (1), 23-33.

Osterman, C. & Rego, C. (2016).  A k-level data structure for large-scale traveling salesman problems.  Annals of Operations Research, 244 (2), 583-601, doi: 10.1007/s10479-016-2159-7.

Cao, B., Glover, F., & Rego, C. (2015).  A Tabu Search Algorithm for Cohesive Clustering Problems.  Journal of Heuristics, 21 (4), 457-477, doi: 10.1007/s10732-015-9285-2.

Nakagawa, Y., James, R. J., Rego, C., & Edirisinghe, C. (2014).  Entropy-based Optimization of Nonlinear Separable Discrete Decision Models.  Management Science, 60 (3), 695-707.  


 Dr. Matthew Shaner

Shaner, M. B., Beeler, L., & Noble, C. H. (2016).  Do We Have to Get Along to Innovate? The Influence of Multilevel Social Cohesion on New Product and New Service Development.  Journal of Product Innovation Management, 33 (S1), 148.165.  

Xu, S., Fenik, A. P., & Shaner, M. B. (2014).  Multilateral Alliances and Innovation Output: The Importance of Governance Mechanism and Technological Scope.  Journal of Business Research, 67 (11), 2403-2410.  


 Dr. Hugh Sloan

Alidaee, B., Sloan, H., & Wang, H. (2017).  Simple and Fast Novel Diversification Approach for the UBQP Based on Sequential Improvement Local Search.  Computers & Industrial Engineering, 111, 164-175.  

Parker, H. D., Wachter, K., Sloan, H., & Ghomi, V. (2016).  Viral Marketing in the Nonprofit Sector: Crafting Messages that Create Awareness and Call an Audience to Action.  Marketing Management Journal, 101-116.

Alidaee, B., Wang, H., & Sloan, H. (2015).  A Unified Framework for Integer Programming Formulation of Graph Matching Problems.  Journal of Advances in Management Science & Information Systems (1), 8-33.


 Dr. Scott Vitell

Singh, J. J., Garg, N., Govind, R., & Vitell, S. J. (2018).  Anger Strays, Fear Refrains: The Distinct Effect of Same Valence Emotions on Ethical Judgments.  Journal of Business Ethics, 151 (1), 235-248.  

Gentina, E., Shrum, L.J., Lowrey, T. M., Vitell, S. J., & Rose, G. M. (2018).  An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power and Materialism.  Journal of Business Ethics, 150 (4), 1173-1186.  

Howie, K. M., Yang, L., Vitell, S. J., Bush, V., & Vorhies, D. (2018).  Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial.  Journal of Business Ethics, 147 (3), 679-692.  

Vitell, S., Rodriguez Rad, C. J., & Ramos Hidalgo, E. (in press, 2018).  A Spanish perspective on the impact of Religiosity and Spirituality on Consumer Ethics.  International Journal of Consumer Studies.  

Ho, F., Wang, D. H., & Vitell, S. (in press, 2018).  Nature and Relationship Between Corporate Social Performance and Firm Size: A Cross-National Study.  Social Responsibility Journal.  

Yang, L., Vitell, S. J., & Bush, V. (2017).  Unethically Keeping the Change While Demeaning the Act.  Journal of Consumer Marketing, 34 (1), 11-19.  

Chang, H., Vitell, S., & Lu, L. (in press, 2017).  Consumers' Perceptions regarding Questionable Consumption Practices in China: The Impacts of Personality.  Asia Pacific Journal of Marketing and Logistics.  

Yacout, O. & Vitell, S. J. (in press, 2017).  Ethical consumer decision making: The Role of need for cognition and affective responses.  Business Ethics: A European Review.  

Vitell, S. J., King, R. A., Howie, K., Toti, J., Albert, L., Encarnación Ramos Hidalgo, University of Seville, Spain Omneya Yacout, Alexandria University, Egypt (2016).  Spirituality, Moral Identity and Consumer Ethics: A Multi-Cultural Study.  Journal of Business Ethics, 139, 147-160.  

Gentina, E., Rose, G. M., & Vitell, S. J. (2016).  Ethics during Adolescence: A Social Networks Perspective.  Journal of Business Ethics, 138 (1), 185-197.  

Vitell, S. J. (2015).  A case for consumer social responsibility (CnSR): Including a selected review of consumer ethics/social responsibility research.  Journal of Business Ethics, 130 (4), 767-774.  


 Dr. Douglas Vorhies

Howie, K., Yang, L., Vitell, S., Bush, V., & Vorhies, D. W. (in press, 2016).  Cause-Related Marketing with Consumer Participation and the Reactance Response.  Journal of Business Ethics.  

Im, S., Vorhies, D. W., Kim, N., & Heiman, B. (in press, 2016).  How Knowledge Management Capabilities Help Leverage Knowledge Resources and Strategic Orientation for New Product Advantages in B2B High-Technology Firms.  Journal of Business to Business Marketing.

Kumar, M., Townsend, J., & Vorhies, D. W. (2014).  Enhancing Relationships with Brands using Product Design.  Journal of Product Innovation Management.  


 Dr. Kathleen Wachter

Newman, C., Wachter, K., & White, A. (2017).  Bricks or Clicks? Understanding Consumer Usage of Retail Mobile Apps.  Journal of Services Marketing, 32 (2), 211-222.

Parker, H., Wachter, K., Sloan, H., & Ghomi, V. (2016).  Viral Marketing in the Nonprofit Sector: Crafting Messages that Create Awareness and Call an Audience to Action.  Marketing Management Journal, 26 (2), 101-116.